The 27 Club is a cultural phenomenon that recognized how a large number of famous artists, actors and musicians all died at the age of 27. Although there is no scientific evidence to back up the connections, the tendency to rise to fame and die young is baked into the tropes of Western culture. In this live keynote talk, given at The Breath & the Clay 2020, Stephen Roach invites listeners to go beyond a pursuit of fame into the pursuit of greatness.

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